In today's banking world, it all about staying in front of the customer. That is, understating their next move. This has been extremely challenging for most financial institutions because of how fast the market is as well as fierce competition looking to pick up new customers. The figure below illustrates what customers are looking for from their banks.
All this can be achieved through Data Analytics and Customer Insights. DataHub & IBM is starting to work with regional banks helping them build out their analytics strategy. So far, we have seen great acceptance in the market. Some of the most popular use cases have been the following:
As a result of early adopters taking on analytics, numbers have been most impressive and continuing to drive business value and customer adoption.