How Banks Are Getting Closer To Customers

New Bank Analytics


In today’s competitive banking market, banks are looking at new ways to get closer to their customers. In a recent survey conducted by 300 bank executives, some interesting points came out.



Top Request From Bank Executives 



This transformation is being driven by customers asking more form their banks as well as having more choices and options. As the competitive landscape increases for banks, the number one challenge they are facing is understanding the changing role of the customer.


The changing role/needs of the customer


bankcustomer Screen_Shot_2017-10-23_at_6.43.40_AM.png


The current state of customer management for many banks limits cross-sell success and provides a poor customer experience.


“I have an offer – let me find a customer to sell to.”



Customer insight is limited to a sub-set of available data.

…limiting the relevance and timeliness of offers to customers


New data and analytics capabilities can enable deeper customer engagement and deliver more value to the relationship.




DataHub is working closely with IBM to help banks build out their analytics strategy. If you would like additional information or set up a call, please reach us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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